An important aspect of business for hypnotists is keeping track of emerging social media platforms. How do you know which ones to get involved with and which ones to stay away from? It's tricky.
Zach Pincince trained with us in 2018, and when he finished his training he immediately started working on his social media branding, primarily through Instagram and YouTube. But then, Zach heard about a lesser-known platform called Tik Tok, which was getting more attention with young people. He joined the platform, and in just months skyrocketed to the top hypnotist profile on the platform amassing over two MILLION followers. In this interview, Paul and Zach talk about what it's been like for Zach to become "Tik Tok famous," how he's leveraged that fame to help him on his other social platforms, and what it has meant for his business so far.