What and Why

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August 30, 2020/by Paul Ramsay

Module 1

Creating Clarity

Unit 1

The Ground Rules

Unit 2

Understanding Your Needs

Unit 3

Identify Your Values

Unit 4

Connecting the Dots

Unit 5

Your Mission

Unit 6

Your Vision

Unit 7

Clarity Leads to Action

Module 2

What&#039;s the Goal?

Unit 1

Goals vs Wishes

Unit 2

Functional Goals Have a Structure

Unit 3

Generating Possibilities

Unit 4

Creating Implementation Objectives

Module 3

Building a Brand Identity

Unit 1

Your Unique Selling Proposition

Unit 2

Logo Creation Options

Unit 3

Your Business on Google

Unit 4

Enrolling in Google Suite

Module 4

Build a Website for Pennies on the Dollar

Unit 1

Purchase a Domain

Unit 2

Host Your Website

Unit 3

Installing WordPress

Unit 4

Adding the Enfold Theme to Your WordPress Site

Unit 5

Add Google Analytics to Your Site

Unit 6

Create a Privacy Policy for Free

Module 5

Learning to Use WordPress

Unit 1

Your WordPress Dashboard

Unit 2

Some Basic Wordpress Settings

Unit 3

Add a Free AntiSpam Plugin

Unit 4

Add a Free Site Backup Plugin

Unit 5

Add a Free SSL Support Plugin

Unit 6

Add a Free Chat Plugin

Unit 7

Create a New Blog Post

Unit 8

Set Up a Gravatar

Unit 9

Restore an Earlier Page Version

Unit 10

Security: People Are Saying They Can't Log In to Your Site

Module 6

The Enfold Theme

Unit 1

Enfold Control Menu Overview

Unit 2

The Advanced Layer Builder

Unit 3

Different Ways to Display Images

Unit 4

Create Templates to Boost Productivity

Unit 5

Build a Video Display Page From Scratch

Unit 6

Stream Audio From Soundcloud

Unit 7

Change the Font Settings for the Site

Unit 8

Changing the Color Scheme at Your Site: Overview

Unit 9

Changing the Colors of Your Imported Design

Unit 10

Put a Favicon on Your Site

Unit 11

Edit Your Footer Widgets

Unit 12

Using the Table Tool

Module 7

Schedule Appointments with Calendly

Unit 1

What is Calendly?

Unit 2

Connect Calendly to Your Google Calendar

Unit 3

Organize Distinct Schedules for Calendly Meetings

Unit 4

Create a New Calendly Event

Unit 5

Integrate Zoom With Calendly

Unit 6

Code Calendly Link to a Button on Your Website

Module 8

Google Drive: Your Business &quot;Warehouse&quot;

Unit 1

Overview of Google Drive

Unit 2

Create a Folder and Upload Files

Unit 3

Color Code Your Drive Folders

Unit 4

Organize Your Drive Using Move-To Function

Unit 5

Move a File From One G Drive to Another

Module 9

Google Contacts

Unit 1

Create a New Contact

Module 10

Google Docs

Unit 1

Create a New Google Doc

Unit 2

Use Dictation Tool in Docs

Module 11

Gmail

Unit 1

Configure Your Inbox

Unit 2

Create Email Labels

Unit 3

Add a Signature to Your Emails

Module 12

Google Calendar

Unit 1

Base Settings

Unit 2

Calendars Within Calendar

Unit 3

Set Up Recurring Appointments in Calendar

Module 13

Google Forms

Unit 1

Creating a Google Form From Scratch

Unit 2

Creating a Google Form From a Template

Unit 3

Embed Your Form on Your Website

Unit 4

Get Notified When a Form Gets Filled Out

Module 14

Google Drawing

Unit 1

Create a YouTube Thumbnail with Google Drawings

Unit 2

Crop an Image Using Drawings

Unit 3

Flip an Image Over

Module 15

Google Tasks

Unit 1

Overview of Tasks

Unit 2

Create a Recurring Task

Unit 3

Put a Time Deadline on a Task

Unit 4

Chunk Tasks into Sub-Tasks

Unit 5

Create a Task From Gmail that Connects to a Specific Email

Module 16

Product and Service Development

Unit 1

Your Ideal Client Avatar

Unit 2

Knowing Your Potential Client's Why

Unit 3

What's a Value Ladder?

Module 17

Basic YouTube

Unit 1

Activating New Channel in G Suite

Unit 2

Getting to Your Channel

Unit 3

Configure Your Channel Settings

Unit 4

Verify Your Channel

Unit 5

Channel Setup: Create Your Channel Art in Google Drawings

Unit 6

Putting Watermark on Your Videos

Unit 7

Loading a New Video

Unit 8

Choosing the Title of Your Video

Unit 9

Create Custom Thumbnails

Unit 10

Managing Playlists

Unit 11

Change Playlist Thumbnail

Unit 12

Sharing a Playlist

Unit 13

How to YouTube Live

Unit 14

Move an Existing YouTube Channel to Your G-Suite

Unit 15

Posting Hypnosis Audios on YouTube

Unit 16

Sourcing Ideas with YouTube Search

Unit 17

Basic YouTube Strategy

Module 18

Intermediate YouTube

Unit 1

Analytics

Unit 2

Collaboration Content

Module 19

Soundcloud

Unit 1

Soundcloud Overview

Unit 2

Unit 3

Your Profile

Unit 4

Upload Audio Track

Module 20

Content Marketing: Blog Articles

Unit 1

Overview of Blogging

Unit 2

Basic Blog Writing Formula: The Five Point Essay

Unit 3

Basic Blog Writing Formula: Informational Style

Unit 4

Basic Blog Writing Formula: Writing Reviews

Unit 5

Titles Are Important!

Unit 6

Links: Outbound, Inbound, and Internal

Unit 7

Categorizing Your Blog

Unit 8

Using Keywords

Module 21

Basic Video Production

Unit 1

What and Why

Unit 2

Pre-Recorded Video

Unit 3

Live Streaming Video

Unit 4

Screencasting Video

Unit 5

Lighting and Sound

Module 22

Content Marketing: Video

Unit 1

Branding for Video

Unit 2

Marketing with Video

Unit 3

Content

Unit 4

Strategies

Module 23

Content Marketing: Podcasts

Unit 1

Strategy Behind Podcasting

Unit 2

Cultivating Guests (Cold Leads)

Unit 3

Being a Guest

Module 24

Content Marketing: Quora

Unit 1

Traffic Tactic: Move people from Quora to YouTube

Module 25

Intermediate Website Design

Unit 1

Learning Objectives

Unit 2

Lead Capture Page Design

Unit 3

Lead Page for Free Consult

Unit 4

Video Pitch for Freebie that Builds Your List

Unit 5

The White Paper/PDF/E-book Offer

Unit 6

Sales Pages

Module 26

Facebook Marketing Strategies

Unit 1

What's the Value of Facebook?

Unit 2

Create a Cover Photo

Unit 3

Add Call to Action Button to Facebook Business Page

Unit 4

Fill out About Section on Business Page

Unit 5

Activate Messenger Bot at Business Page

Unit 6

Facebook Post Tactics

Unit 7

Facebook Event Tactics

Unit 8

Facebook Engagement Tactics

Unit 9

Get Images to Show When you Share Your Website to Facebook

Unit 10

Turn Your Page or Profile Into a Lead Magnet

Module 27

Basic Copywriting

Unit 1

What Copy Should You Be Writing?

Unit 2

Headlines and Sub-Headlines

Unit 3

Crafting a Lead Sentence

Unit 4

Finding the Right Voice

Unit 5

Creating Narratives

Unit 6

Sales Copy

Unit 7

Features vs Benefits

Unit 8

Using Testimonials in Your Copy

Module 28

Email Marketing

Unit 1

Create a List

Unit 2

Create a Signup Form

Unit 3

Create Emails in aWeber

Unit 4

Personalize Emails

Unit 5

Manage Subscribers

Unit 6

Create a Subscriber Segment Using Tags

Unit 7

Create a Campaign

Module 29

Artificial Intelligence Tools

Unit 1

AI Language Generators

Unit 2

Text to Image Generators

Unit 3

Boost Your Business with AI

Unit 4

Improve Your Show with AI

Module 30

Funnel Marketing

Unit 1

Develop a Lead Magnet

Module 31

Free Design Resources

Unit 1

Discover Color Palettes for Graphic Design, Website Development

Unit 2

Royalty Free Photo, Graphic, and Video Sourcing

Unit 3

Graphic Design Using Canva

Unit 4

Resources for Video Editing

Unit 5

Resources for Audio Editing

Unit 6

Royalty Free Music

Module 32

Payment Solutions

Unit 1

What Are Your Options?

Unit 2

Using PayPal

Module 33

Search Engine Optimization

Unit 1

Understanding Semantic Search

Unit 2

Improve Your Website's SEO with Rank Math Plugin

Unit 3

How Google Search Console Helps Your SEO

Unit 4

Google My Business

Unit 5

Improve SEO Value of Your Site by Putting Links in Blog Articles

Module 34

Use Discord for Creating Online Communities

Unit 1

Creating a Discord Server

Unit 2

Creating Channels on Discord

Unit 3

Creating User Roles

Module 35

Index

Unit 1

Index

Your Privacy Matters

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