Susan Osborne is a Certified Image Consultant and the founder of Be Image Consulting.  She helps people develop the right look for whatever they do professionally.  Susan was kind enough to do an interview with me where she covers the basics of how to develop your look on stage.  Watch this video and implement the principles she covers.


Content Re-Cap

Three crucial take-aways from this interview are:

  1. There are different uses of the term "fit" when it comes to your clothes:
    1. Do the clothes fit the type of audience you are performing for?
    2. Do the clothes physically fit you well?
    3. Do the clothes fit the image you are trying to present to others?
  2. It's crucial that you wear the right colors, and the right temperature of your colors.
  3. How you dress is an extension of your brand.

If you want to set up an image consult with Susan, contact her at:

Make sure you tell her that you're one of my students.

These steps are taken from the United States Small Business Administration.  Each headline in blue is actually a link that will take you to a support page at the SBA website.  They have online forms, videos, and other resources to help you get organized.  Please take advantage of these!  For each step listed below, there will be one question that you absolutely must come to class prepared to answer.

10 Steps to Starting a Business

Starting a business involves planning, making key financial decisions and completing a series of legal activities. These 10 easy steps can help you plan, prepare and manage your business. Click on the links to learn more.

Step 1: Write a Business Plan

Use these tools and resources to create a business plan. This written guide will help you map out how you will start and run your business successfully.

Question:  How do you want to use hypnosis to make money?

Step 2: Get Business Assistance and Training

Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business.

Question:  Do you need coaching or mentoring in how to create a successful business?

Step 3: Choose a Business Location

Get advice on how to select a customer-friendly location and comply with zoning laws.

Question:  Where will your business headquarters be located?

Step 4: Finance Your Business

Find government backed loans, venture capital and research grants to help you get started.

Question:  How do you plan to finance your business?

Step 5: Determine the Legal Structure of Your Business

Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative.

Question: What will the legal structure of your business be?

Step 6: Register a Business Name ("Doing Business As")

Register your business name with your state government.

Question:  What will business be called?

Step 7: Get a Tax Identification Number

Learn which tax identification number you'll need to obtain from the IRS and your state revenue agency.

Question:  Do you need a tax ID number, or will you use your social security number?

Step 8: Register for State and Local Taxes

Register with your state to obtain a tax identification number, workers' compensation, unemployment and disability insurance.

Question:  Does your state require you to register with them?

Step 9: Obtain Business Licenses and Permits

Get a list of federal, state and local licenses and permits required for your business.

Question:  What licenses and permits are required for you to legally do business?

Step 10: Understand Employer Responsibilities

Learn the legal steps you need to take to hire employees.

Question:  Do you intend to hire employees?

We're going to do a live video conference on this module, which will allow you to ask follow-up questions and share ideas.  Please come prepared to answer the questions for each step that you did above.

I was lucky enough to interview David Amerland, the author of "Google Semantic Search." David typically consults with large corporations, but he also cares about small business owners, and he was kind enough to spend some time talking about what individuals who own their own hypnosis practices should think about when trying to improve their search results on Google.