Bright Idea Business Mentorship

Helping you clarify your vision and build a better practice.

Module 1 Creating Clarity
Unit 1 The Ground Rules
Unit 2 Understanding Your Needs
Unit 3 Identify Your Values
Unit 4 Connecting the Dots
Unit 5 Your Mission
Unit 6 Your Vision
Unit 7 Clarity Leads to Action
Module 2 What's the Goal?
Unit 1 Goals vs Wishes
Unit 2 Functional Goals Have a Structure
Unit 3 Generating Possibilities
Unit 4 Creating Implementation Objectives
Module 3 Building a Brand Identity
Unit 1 Your Unique Selling Proposition
Unit 2 Logo Creation Options
Unit 3 Your Business on Google
Unit 4 Enrolling in Google Suite
Module 4 Build a Website for Pennies on the Dollar
Unit 1 Purchase a Domain
Unit 2 Host Your Website
Unit 3 Installing WordPress
Unit 4 Adding the Enfold Theme to Your WordPress Site
Unit 5 Add Google Analytics to Your Site
Unit 6 Create a Privacy Policy for Free
Module 5 Learning to Use WordPress
Unit 1 Your WordPress Dashboard
Unit 2 Some Basic WordPress Settings
Unit 3 Add a Free AntiSpam Plugin
Unit 4 Add a Free Site Backup Plugin
Unit 5 Add a Free SSL Support Plugin
Unit 6 Add a Free Chat Plugin
Unit 7 Create a New Blog Post
Unit 8 Set Up a Gravatar
Unit 9 Restore an Earlier Page Version
Unit 10 Security: People Are Saying They Can't Log In to Your Site
Module 6 The Enfold Theme
Unit 1 Enfold Control Menu Overview
Unit 2 The Advanced Layer Builder
Unit 3 Different Ways to Display Images
Unit 4 Create Templates to Boost Productivity
Unit 5 Build a Video Display Page From Scratch
Unit 6 Stream Audio From Soundcloud
Unit 7 Change the Font Settings for the Site
Unit 8 Changing the Color Scheme at Your Site: Overview
Unit 9 Changing the Color Preset in Enfold Settings
Unit 10 Changing the Colors of Your Imported Design
Unit 11 Put a Favicon on Your Site
Unit 12 Edit Your Footer Widgets
Unit 13 Using the Table Tool
Module 7 Schedule Appointments with Calendly
Unit 1 What is Calendly?
Unit 2 Connect Calendly to Your Google Calendar
Unit 3 Organize Distinct Schedules for Calendly Meetings
Unit 4 Create a New Calendly Event
Unit 5 Integrate Zoom With Calendly
Unit 6 Code Calendly Link to a Button on Your Website
Module 8 Google Drive: Your Business "Warehouse"
Unit 1 Overview of Google Drive
Unit 2 Create a Folder and Upload Files
Unit 3 Color Code Your Drive Folders
Unit 4 Organize Your Drive Using Move-To Function
Unit 5 Move a File From One G Drive to Another
Module 9 Google Contacts
Unit 1 Create a New Contact
Module 10 Google Docs
Unit 1 Create a New Google Doc
Unit 2 Use Dictation Tool in Docs
Module 11 Gmail
Unit 1 Configure Your Inbox
Unit 2 Create Email Labels
Unit 3 Add a Signature to Your Emails
Module 12 Google Calendar
Unit 1 Base Settings
Unit 2 Calendars Within Calendar
Unit 3 Set Up Recurring Appointments in Calendar
Module 13 Google Forms
Unit 1 Creating a Google Form From Scratch
Unit 2 Creating a Google Form From a Template
Unit 3 Embed Your Form on Your Website
Unit 4 Get Notified When a Form Gets Filled Out
Module 14 Google Drawing
Unit 1 Create a Basic Google Drawing
Unit 2 Create a YouTube Thumbnail with Google Drawings
Unit 3 Crop an Image Using Drawings
Unit 4 Flip an Image Over
Module 15 Google Tasks
Unit 1 Overview of Tasks
Unit 2 Create a Recurring Task
Unit 3 Put a Time Deadline on a Task
Unit 4 Chunk Tasks into Sub-Tasks
Unit 5 Create a Task From Gmail that Connects to a Specific Email
Module 16 Product and Service Development
Unit 1 Your Ideal Client Avatar
Unit 2 Knowing Your Potential Client's Why
Unit 3 What's a Value Ladder?
Module 17 Basic YouTube
Unit 1 Activating New Channel in G Suite
Unit 2 Getting to Your Channel
Unit 3 Configure Your Channel Settings
Unit 4 Verify Your Channel
Unit 5 Channel Setup: Create Your Channel Art in Google Drawings
Unit 6 Putting Watermark on Your Videos
Unit 7 Loading a New Video
Unit 8 Choosing the Title of Your Video
Unit 9 Create Custom Thumbnails
Unit 10 Managing Playlists
Unit 11 Change Playlist Thumbnail
Unit 12 Sharing a Playlist
Unit 13 How to YouTube Live
Unit 14 Move an Existing YouTube Channel to Your G-Suite
Unit 15 Posting Hypnosis Audios on YouTube
Unit 16 Sourcing Ideas with YouTube Search
Unit 17 Basic YouTube Strategy
Module 18 Intermediate YouTube
Unit 1 Analytics
Unit 2 Collaboration Content
Module 19 Advanced YouTube
There are no units in this module.
Module 20 Soundcloud
Unit 1 Soundcloud Overview
Unit 2 Sign up for an Account
Unit 3 Your Profile
Unit 4 Upload Audio Track
Module 21 Content Marketing: Blog Articles
Unit 1 Overview of Blogging
Unit 2 Basic Blog Writing Formula: The Five Point Essay
Unit 3 Basic Blog Writing Formula: Informational Style
Unit 4 Basic Blog Writing Formula: Writing Reviews
Unit 5 Titles Are Important!
Unit 6 Links: Outbound, Inbound, and Internal
Unit 7 Categorizing Your Blog
Unit 8 Using Keywords
Module 22 Basic Video Production
Unit 1 What and Why
Unit 2 Pre-Recorded Video
Unit 3 Live Streaming Video
Unit 4 Screencasting Video
Unit 5 Lighting and Sound
Module 23 Content Marketing: Video
Unit 1 Branding for Video
Unit 2 Marketing with Video
Unit 3 Content
Unit 4 Strategies
Module 24 Content Marketing: Podcasts
Unit 1 Strategy Behind Podcasting
Unit 2 Cultivating Guests (Cold Leads)
Unit 3 Being a Guest
Module 25 Content Marketing: Quora
Unit 1 Traffic Tactic: Move people from Quora to YouTube
Module 26 Intermediate Website Design
Unit 1 Learning Objectives
Unit 2 Lead Capture Page Design
Unit 3 Lead Page for Free Consult
Unit 4 Video Pitch for Freebie that Builds Your List
Unit 5 The White Paper/PDF/E-book Offer
Unit 6 Sales Pages
Module 27 Facebook Marketing Strategies
Unit 1 What's the Value of Facebook?
Unit 2 Create a Cover Photo
Unit 3 Add Call to Action Button to Facebook Business Page
Unit 4 Fill out About Section on Business Page
Unit 5 Activate Messenger Bot at Business Page
Unit 6 Facebook Post Tactics
Unit 7 Facebook Event Tactics
Unit 8 Facebook Engagement Tactics
Unit 9 Get Images to Show When you Share Your Website to Facebook
Unit 10 Turn Your Page or Profile Into a Lead Magnet
Module 28 Basic Copywriting
Unit 1 What Copy Should You Be Writing?
Unit 2 Headlines and Sub-Headlines
Unit 3 Crafting a Lead Sentence
Unit 4 Finding the Right Voice
Unit 5 Creating Narratives
Unit 6 Sales Copy
Unit 7 Features vs Benefits
Unit 8 Using Testimonials in Your Copy
Module 29 Email Marketing
Unit 1 Create a List
Unit 2 Create a Signup Form
Unit 3 Create Emails in aWeber
Unit 4 Personalize Emails
Unit 5 Manage Subscribers
Unit 6 Create a Subscriber Segment Using Tags
Unit 7 Create a Campaign
Module 30 Funnel Marketing
Unit 1 Develop a Lead Magnet
Module 31 Free Design Resources
Unit 1 Discover Color Palettes for Graphic Design, Website Development
Unit 2 Royalty Free Photo, Graphic, and Video Sourcing
Unit 3 Graphic Design Using Canva
Unit 4 Resources for Video Editing
Unit 5 Resources for Audio Editing
Unit 6 Royalty Free Music
Module 32 Payment Solutions
Unit 1 What Are Your Options?
Unit 2 Using PayPal
Module 33 Search Engine Optimization
Unit 1 Understanding Semantic Search
Unit 2 Improve Your Website's SEO with Rank Math Plugin
Unit 3 How Google Search Console Helps Your SEO
Unit 4 Google My Business
Unit 5 Improve SEO Value of Your Site by Putting Links in Blog Articles
Module 34 Index
Unit 1 Index
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