As an entertainment hypnotist, the pursuit of excellence in performance, audience engagement, and business success is a never-ending journey. But what if there were a way to simplify that journey, allowing you to focus on what truly matters and maximize your impact? Enter the 80/20 rule, also known as Pareto's Principle, a concept that can transform how you approach your work.
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Success as a stage hypnotist requires more than just knowing how to hypnotize people. In a profession where creativity, business acumen, and mental resilience intersect, there are three foundational pillars that define the path to excellence.
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When the bookings aren’t coming as expected, many hypnotists naturally gravitate towards the notion that enhanced marketing strategies are the silver bullet. They imagine that a better sales page, a burgeoning social media following, or the aid of a savvy agent might be the key to unlocking a flood of bookings. However, this perspective overlooks a fundamental aspect of any performance art: the uniqueness and quality of the product or service itself.
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I think one of the major reasons that we haven't advanced as a profession is that many hypnotists don't understand what it really means to be a professional. The defining differences between a professional and a hobbyist often come down to several key factors, including mindset, commitment, skill level, financial motivation, and approach to your craft. Understanding these differences can help clarify what it means to be truly professional in any field, including hypnotism. Here’s a breakdown of the defining characteristics that separate a professional from a hobbyist.
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Hypnotism is a profession that has existed for over a century, though it has never achieved significant size or mainstream status. The hypnosis profession has grown over time, and today there are many professionals worldwide who offer services to people who need them. The majority of hypnotists offer consulting services for issues of personal development, wellness, and health, but there are also hypnotists who entertain with hypnosis. There is a disturbing trend happening within the industry, and it's something that concerns me greatly. Hypnotism is cannibalizing itself, and it's time to talk about it.
Stage hypnotists make up a pretty small community. While there are thousands of people who have received training in stage hypnotism, there are only a few hundred that are actively performing as stage hypnotists worldwide. Those numbers could decrease significantly in the next five to ten years if stage hypnotists fail to address a critical issue within the profession: the declining availability of liability insurance.
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The pandemic drove some stage hypnotists out of the industry. After two years of disruption to the live entertainment industry, experts are beginning to discuss the possible end of the pandemic, but that won't necessarily mean a return to normal for entertainers. Instead, it may signal an evolutionary leaping point in how entertainment is distributed, consumed, and experienced. Are stage hypnotists ready?
If you're wondering how to become a certified hypnotist, this article might save you a lot of time and money. There are some common misconceptions about becoming a professional hypnotist that cause people to jump through hoops they don't need to worry about, or that stop them from training in hypnotism at all.
Clubhouse is the newest social media platform to grab the attention of small business owners, marketers, influencers, and thought leaders. But should hypnotists be including Clubhouse as part of their branding and marketing strategy? I'll give you three reasons why the answer is "No."
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Companies hire entertainers for a variety of reasons, and understanding how the buying process works can help you get your foot in the door. If you're a stage hypnotist who wants to get corporate hypnosis gigs, there are a few things you should know.
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